Windly™
Renewable Energy advisory
Scope:
Brand Strategy
Visual Identity
Motion
Art Direction
Background:
Based in Finland, Windly™ is an entrepreneur-driven commercial advisory boutique specializing in renewables and decarbonization.
Through expertise and tailored strategies, the company aims to deliver comprehensive solutions that optimize energy consumption, minimize environmental impact, and drive sustainable growth.
The process began with both external and internal research. Close collaboration with Windly created a partnership rooted in trust and open communication. That foundation allowed be++er to deeply understand Windly’s vision, ambitions, and target audience, resulting in a more impactful brand identity.
The ultimate goal was to help Windly™ create a more meaningful, professional and authentic connection with their customers.
Wave – created by solar energy, shaped by windmill or resulted from charts and analyses – gave foundation for the entire brand identity.
Since energy is inherently linked to motion, be++er design studio translated that idea into waveforms shaped by chart bars, creating a distinctive key visual that communicates data analysis, momentum, and Windly’s forward thinking.
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