MOQQ
Legal superpowers
Scope:
Brand Strategy
Visual Identity
Web Design
Art Direction
Background:
MOQQ influences the way in which lawyers are trained and law firms organised.
The company believes that in order to become successful in the legal profession you need to combine rapid personal development, set of new, unique skills and quality-driven work ethic.
None of those skills is thought at law schools. Breaching this gap MOQQ wants to create happier and wealthier lawyers, working for better organised law firms and some very satisfied clients.
MOQQ’s slogan, “Turning legal skills into superpowers,” guided the development of the symbol and its animation. The logo’s initials, representing a lawyer or law firm, literally transform into a hero with superpowers.
Related work:
