Megabyte
Data-driven insights
Scope:
Brand Strategy
Visual Identity
Motion
Art Direction
Background:
Megabyte solves foundational problems at the cutting edge of AI/ML.
The company helps elevate brand’s presence and create lasting connections with their fans by delivering highly engaging and responsive user experiences based on data analysis.
Megabyte clearly had an advance technology and innovative solutions, so be++er design studio’s challenge was to create and visualise narrative to reflect their competences.
By uniting data, symbolized by a square, with the human element, represented by a circle, into one form, we created a core shape that anchors a cohesive and engaging visual language.
Every element of Megabyte’s visual identity, from the logo to the playful data inspired icons and typography, reflects its core principle of connecting technology with human relationships.
The result is a consistent and memorable brand that clearly communicates innovation, engagement, and collaboration.
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