Crazy Hair Chemist
Wild identity and web design
Scope:
Brand Strategy
Visual Identity
Slogan
Art Direction
Background:
Jason (Crazy Hair Chemist) works with public figures and business professionals serious about their health optimization. He is Certified Herbalist that loves both science and nature.
Jason mastered the art of hair regrowth and hair restoration and approached be++er to craft visual and digital identity that seamlessly marries the chemistry aesthetics with the organic beauty of the natural world.
Jason’s initial logo resembled kind of ‘Jonny Bravo’ look and he insisted on keeping it this way, as it in some extent reflexes his personality. To add natural fact to the symbol, the hair were designed from a leave that represents both nature and health. Mono/Nerd style typography captures and convey the spirit of science.
Everything, including colors, typography, photography, tone-of-voice, posters and digital were carefully selected and designed to cherish the relation between beauty and science. To create a brand that is easy to read and hard to forget.
Related work:
