Crazy Hair Chemist
Wild identity and web design
Scope:
Brand Strategy
Visual Identity
Slogan
Art Direction
Background:
Jason (Crazy Hair Chemist) works with public figures and business professionals who are serious about optimizing their health. He is a certified herbalist with a strong passion for both science and nature.
Jason has mastered the art of hair regrowth and restoration, and partnered with be++er to craft a visual and digital identity that seamlessly blends scientific aesthetics with the organic beauty of the natural world.
Jason’s initial logo had a somewhat “Johnny Bravo” look, and he insisted on keeping it that way, as it reflects his personality to some extent. To introduce a more natural element, the hair was designed using a leaf form, symbolizing both nature and health. A mono/nerd-style typeface reinforces the scientific character of the brand.
Everything—from colors and typography to photography, tone of voice, print, and digital applications—was carefully selected and designed to emphasize the relationship between beauty and science, creating a brand that is easy to read and hard to forget.
Related work:
