AGIO
Crypto Rating Agency
Scope:
Brand Strategy
Visual Identity
Motion
Art Direction
Background:
Agio is a rating agency for digital assets founded by a team of seasoned risk takers and data scientists, that aims to provide the best counterparty risk analysis available on the market.
Established in 2022, it was among the world’s first digital money rating agencies.
Agio’s first two letters in the brand name “Ag”, stand for Silver, used in the production of coins in the ancient history, one of the first known currencies. While “io” stands for input/output. Forty seven is atomic number for silver and in binary 47 is written as follows:
I O I I I I
The binary letters created clean visuals that give the brand unique and modern touch. The distance between each number is based on fibonacci sequence.
Related work:
