AGIO
Crypto Rating Agency
Scope:
Brand Strategy
Visual Identity
Motion
Art Direction
Background:
Agio is a digital asset rating agency founded by a team of seasoned risk-takers and data scientists, aiming to provide best-in-class counterparty risk analysis.
Established in 2022, the company was among the world’s first digital asset rating agencies.
Agio’s first two letters in the brand name “Ag”, stand for Silver, used in the production of coins in the ancient history, one of the first known currencies. While “io” stands for input/output. Forty seven is atomic number for silver and in binary 47 is written as follows:
I O I I I I
This binary structure informed the creation of clean, minimal visuals that give the brand a distinctive, modern character. The spacing between elements is based on the Fibonacci sequence.
Related work:
